Meet the Coder: Emanuele Feronato, The Italian Wealth Creator.

Sun, Oct 25, 2009

Impossible not to admire. It is one of these business models that are impossible not to admire. He creates a quality game, then he monetizes it. The requirements: a good head and a laptop. The amazing thing is, he debates, openly, on h is blog what the funding methods will be, nothing less than that. No fantasies. I did go through some of his many techniques of monetizing games and yes, they are all real. Sometimes he will peddle games to micro funds, (they get approved), sometimes he will put ads, or submit to Mochimedia. No wonder is so easy to find the funding. The games are original and very well programmed, again proving that good content will always be rewarded.

mr. Feronato did the courtesy (thank you very much) of answering few questions to share his experience, and lift our spirits a bit. This is the complete interview, nothing was changed, edited or deleted.

Say-Web: Adobe recently announced that starting from 2010 all ActionScript will be able to be exported as IPhone compatible runtime. How do you think this will affect the market as a whole and developers specifically?
Emanuele Feronato: Actually it’s a great announce. It will surely allow developers to easily port their biggest hits to IPhone and iPod touch, as well as design games specifically for such devices. It’s very important to notice Adobe will allow developers to publish their games on IPhone as native applications and sell them on Apple App Store. This will bring a lot of high quality games, and as long as Apple will continue to check all applications before publishing on the store, the market won’t be flooded by pointless jigsaw puzzle or dress games. I’ll definitively give a try to this feature

Say-Web: You thoroughly promote mochimedia on you web site. Could you share some of your experience with us? How much money can be made with that?
Emanuele Feronato: MochiMedia brings all the services you need to monetize your game and enrich gamer’s experience, with analytics, leaderboards, live updates and so on. You can add an highscores table to your game with just a couple of lines, compare your score with your Facebook friends, see where the game has been played the most, and so on.
My experience is extremely positive, because I was able to add all these features on my games, and monetize my games. Moreover, Mochi guys are always helping developers in trouble through the forum.
In some cases they helped me in a Facebook chat session, it’s a very friendly support being the leaders in Flash game ads market.
I know developers making a living thanks to MochiMedia, that’s why I highly recommend it.

Say-Web: What would you rate your biggest success as an ActionScript programmer?
Emanuele Feronato: Having my blog followed and commented by famous developers and Flash related personalities is a great success. The difference between my blog and the thousand of “make money online” blogs is there are people that really made money learning AS from the blog and monetizing it following my tips. Can you imagine a better success than having a reader become a successful game developer?

Say-Web: Your site currently rates on the top 20.000 sites visited in the US. Being Italian, do you see this as an achievement?
Emanuele Feronato:Well, I’ll start apologizing to all americans for my english
It’s surely a big achievement, United States is the place where all biggest internet ideas come from, so it’s exciting for me having this success… but don’t forget there aren’t Countries in internet, so no matter where you are from, as long as you have a laptop, an internet connection and some interesting things to write, people will follow you.

Say-Web: What is your advice for people out there starting with Flash and ActionScript?
Emanuele Feronato: First, buy some books. I suggest O’Reilly and “Bible” books. None of them paid me for saying it. I have a lot of books of both companies and they explain things clearly.
Second, subscribe to Flash related blogs, included mine, of course… while a book provide static information, blogs are a gold mine if you are looking for samples, news, tutorials and so on.
Third, don’t just cut/paste free scripts but try to reverse engineering everything you find interesting… start with easy projects, then try with harder and harder ones.
Four, remember you always need to keep on learning, when you think “ok, I think I know it all”, you’re outdated.
And experiment, experiment, experiment… and have fun with it.

Read more at: Emanuele Feronato’s Blog: http://www.emanueleferonato.com/
Open an account as a publisher or developer at: Mochimedia.com

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